現代汽車 (Hyundai)通過VR技術讓軍人都能與家人朋友一起觀賞超級碗賽事 A Better Superbowl with Hyundai
February 7, 2017
Millions of people watched Super Bowl LI. But without our troops, this day wouldn’t be possible. This year, Hyundai made their Super Bowl better. They couldn’t come home, so we brought home to them. Watching the Super Bowl is amazing, but watching it with the ones you love is better.
Hyundai transported several U.S. troops from a base overseas to the heart of the action in the stadium, using custom built 360-degree immersive pods. Then they are transported, via VR, into a suite where they are surrounded by their families. And HMA created a 90-second post-game clip that captured the emotional surprise reunion.